What is an electronic cigarette?

An electronic cigarette consists of three parts; a battery, a liquid holder and eLiquid.

The battery unit usually has a lithium-ion battery, which is rechargeable and this powers the device. Entry-level electronic cigarettes have an internal battery but more advanced devices have a removable battery which can be changed once it is no longer holding charge.

The liquid holder is usually referred to as a clearomizer or tank and contains a heating element within called an atomizer (head). This is powered by the battery and heats the eLiquid, which once inhaled produces vapor.

The eLiquid is the final element of an electronic cigarette and this is available in different flavors and strengths.

What are the ingredients in eLiquids?

Propylene Glycol (PG): Propylene Glycol is high quality pharmaceutical grade, in combination with the nicotine and flavors this gives you more of a throat hit.

Vegetable Glycerine (VG): Glycerine helps to produce more vapor and holds more flavor. VG is thicker in consistency and holds more flavor.

In addition, eLiquids contain food grade flavorings that give the eLiquid its taste, optional Nicotine and water.

Is nicotine harmful?

No. Nicotine is almost completely harmless in most people, and in many ways it is very much like caffeine. Nicotine is similar to caffeine it does not cause cancer and is relatively safe but unlike caffeine, which is only slightly addictive, nicotine is extremely addictive.

What nicotine strength should I choose?

If you can stay Free from nicotine always choose ZERO nicotine eLiquids, but when making the switch from smoking cigarettes to the electronic cigarette we recommend to all our new customers to start with 16-18mg, this is the most comparable to a cigarette and will perform the best for someone coming of cigarettes. 

Why does the eLiquid sometimes change color?

With some eLiquids when they are exposed to air and light they sometimes change color, this is perfectly normal. If the eLiquid in your clearomizer turns into a dark brown/black color, you may need to change your clearomizer or replace the atomizer head in the unit (if it is a replaceable clearomizer).

How long does a 10ml bottle of eLiquid last?

A 10ml bottle should last you approximately 5-7 days, this is for an average user. A standard clearomizer has a 1.6ml capacity and this often lasts a whole day for the average user.